Overview
Old Saybrook’s Chamber of Commerce was revitalized through a rebrand to foster professional and economic development, and community engagement. The objective behind the rename to “Greater Old Saybrook Chamber,” was to attract prospective chamber members from Old Saybrook and the surrounding area in addition to adding modernity.
The new visual identity encompassed the chamber’s significant ties to the CT river and shoreline, and its historic building, emphasizing the blue economy, strength, and longevity.
Agency: Miranda Creative
Design process:
