Overview
From one of the last Revolutionary War battles to the world’s first nuclear submarine, Groton City has made its mark on history. With each passing day, history continues to be written by the people who live and work in Groton City.
Surveying over 200 residents and businesses to understand the community’s perception of the city, a distinctive visual identity and compelling tagline, 'History in the Making' was crafted to encapsulate the city’s dynamic narrative.
This initiative is a catalyst for economic growth, tourism, and community pride - inspiring its citizens and attracting new residents and businesses.
Awards
CADC Silver Award 2023 | CADC 2 Excellence Awards, 2023
Agency: Miranda Creative | Animation: Nick Tomson
Research Methods and Design Process:
Research started by examining Groton’s dual identity as both a historic maritime hub and a contemporary city. Community engagement, iconography studies, and landscape visual references shaped the development of this civic design. The final identity system reflects Groton’s connection to both water and defence, balancing heritage and progress.
Research started by examining Groton’s dual identity as both a historic maritime hub and a contemporary city. Community engagement, iconography studies, and landscape visual references shaped the development of this civic design. The final identity system reflects Groton’s connection to both water and defence, balancing heritage and progress.
